We love it, we hate it, and we surely love to hate it when it comes to mobile app sign-up screens. If done well, it can be the catalyst for tremendous user retention. When done incorrectly, it can have the opposite impact.
Nonetheless, the sign-up screen is designed incorrectly far more often than anyone would like to admit. But what exactly does 'having the sign-up screen done well' imply? How do we tame this ferocious beast? We tame it by adhering to UX best practices and use appropriate analysis and optimization tools. That way, you'll be able to mount this beast and ride it to the top of the app charts. The following are the best practices for a mobile app's login page (in no particular order):
- Registrations should be made easier.
- Allow external accounts to log in.
- Instead of usernames, use email addresses.
- Make password resetting easier.
- Users should remain logged in.
By adhering to these best practices, you can begin creating an outstanding user experience right from the first screen, which will do wonders for user retention. Take a look at it!
Simplify Sign-up Forms
Nobody on the earth loves filling out forms, so why would anyone enjoy registering accounts for applications or online services? They don't, as a matter of fact. But they know it's vital, so they do it grudgingly. App developers demonstrate to their users that they understand what irritates them and value their time by making registration quick. Empathy! One one of the secrets to creating a fantastic UX So, in practice, what does ‘making registrations swift' imply? It entails contemplating which information is deemed necessary for the creation of an account and asking for only that - nothing else.
That might be a username, a password, and an email address, depending on the sort of program. The user's phone number, gender, and age are probably not required unless the app contains age-sensitive content.
Another thing to keep in mind is the account confirmation. It has become conventional for all the right (security) reasons, yet it is typically carried out incorrectly. Apps typically provide a confirmation email with a link that, when clicked, takes the user to the app's website. When the account is opened, it confirms the account. These emails are frequently late or lagging, end up in junk/spam inboxes, and contain broken links or links that must be copied and pasted into a browser to work. The first two issues are universal across platforms, while the third is most aggravating when attempting to register by smartphone. Professionals in mobile app development Sometimes forget that their platform is mobile and that they are not limited to email. Voice calls, SMS, Viber / WhatsApp / Messenger, or any other chat tool can all be utilized to accelerate and simplify the confirmation process. In some circumstances, it is feasible to request a phone number rather than an email address.
Remember that most users despise filling out forms and registering accounts. Go the extra mile by designing a procedure that is quick and takes advantage of the platform's features. Users will undoubtedly appreciate it, especially as it forms part of their initial impression of your app.
Allow Login Via External Account
The registration procedure can be sped up even further by providing a quicker alternative – external accounts. By allowing users to register using their social network accounts, such as Google, Facebook, Twitter, or Pinterest, registration can be reduced to a two-click process. But tread lightly. There is a reason something is referred to as an 'alternative.' Some people, in fact, might prefer not to connect their social network accounts to various mobile services The most prevalent reason is that they are concerned about the app posting on their social media profiles without their permission. Make sure to explicitly communicate posting capabilities and to obtain permission before posting anything.
Another concern is that different cohorts use different social media platforms. Snapchat is primarily used by teenagers and members of Generation Z. Instagrammers and Facebookers predominate among millennials. Twitter users have their own universe. As a result, it is critical to provide appropriate social login choices. Giving users options is a wise step – but offer them too many and they may get dissatisfied. overwhelmed. Given that registration must be completed quickly and that screen real estate is restricted, this becomes rather difficult. App developers must ensure that they are providing the appropriate social media alternatives for their target audience by precisely monitoring and optimizing the screen. We'll go over how to do it further down.
Go for Email Instead of Usernames
Aside from speed, convenience and security are crucial considerations when designing a strong log-in page. These are tough to accomplish since it is difficult to put the words "security" and "convenient" in the same sentence. One method for increasing security while keeping things convenient for users is to have them log in with email addresses rather than usernames.
There are two big reasons for this:
It's easier to remember. Enhanced security
Security experts continue to advise, yet users continue to ignore the advice — do not reuse passwords for several accounts, and change them frequently. Researchers have proven that most users ignore these warnings since they are unable to remember so many passwords. Imagine if they also had to memorize usernames. It's simply inconvenient. However, if they could log in by email, particularly an email address that does not appear elsewhere in the account, it would be easier to remember while remaining safe to use. As a result, we advise app developers to always use email as a login method rather than a username.
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