Single Sign-On (SSO): Benefits & Why Your Business Needs It

3 days ago | Mr. Mark Senger III

Single Sign-On (SSO): Benefits & Why Your Business Needs It

When you value your customers' time, they will reciprocate with increased engagement on your platform. A similar notion underpins the SSO benefit for businesses.

So, what is SSO, and why is the preceding sentence correct?

SSO (Single Sign-On) is a method of authentication that allows users to log in to various applications using a single set of credentials. Users can log into a suite of applications using a single login, regardless of the platform, technology, or domain.

In a similar vein, securing thousands of passwords is a difficulty for both users and IT managers. of accounts and user information

Managing thousands of accounts and accompanying user data safely is difficult for both users and IT managers. Single sign-on is a single technique used by businesses to increase IT security, improve user experience, and reduce IT costs all at once. 

When you value your customers' time, they will reciprocate with increased engagement on your platform. A similar notion underpins the SSO benefit for businesses.

So, what is SSO, and why is the preceding sentence correct?

SSO (Single Sign-On) is a method of authentication that allows users to log in to various applications using a single set of credentials. Users can log into a suite of applications using a single login, regardless of the platform, technology, or domain.

In a similar vein, securing thousands of accounts and accompanying user data is a difficulty for both users and IT managers.

Managing thousands of accounts and accompanying user data safely is difficult for both users and IT managers. Single sign-on is a single technique used by businesses to increase IT security, improve user experience, and reduce IT costs all at once.

Every business should be aware of the following seven benefits of SSO.

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You probably don't like memorizing unique credentials for several logins, no matter what your position as an end-user is. When a consumer phones IT to reset passwords, for example, an organization can waste hours, tech resources, and money.

1. It boosts IT and staff efficiency.

A single point of access, on the other hand, will save time and resources. Here's how to do it.

Reduce support calls with single sign-on: Users who just have one password to access all of their apps will need help less frequently.

• Improve user experience: Users save 5 to 15 seconds each login by not having to switch between numerous login URLs or reset passwords.

• Reduce security risks: Employees can use their SSO login credentials on any device and in any web browser without putting their security at risk.

As you can see, one of the most significant advantages of single sign-on is the opportunity to boost end-user productivity.

2. It boosts the security of the system.

One common misperception concerning SSO is that it compromises security. The argument is based on the idea that if a master password is taken, it will compromise all associated accounts.

This looks to be true in theory, however, with common sense, SSO can really prevent password theft. How?

Users are more likely to generate a stronger (harder to guess) password and are less inclined to write it down because they only need to remember one password for various applications. Password theft is less likely if you follow these recommended practices.

A single sign-on technique can also be paired with multi-factor authentication (MFA) for added protection, as detailed in the next section.

3. It can be used in conjunction with Risk-Based Authentication (RBA).

Here's how RBA and Single Sign-on work together to add an extra degree of protection.

As previously said, SSO allows your client or end-user to use a single identity to sign in to numerous web properties, mobile apps, and third-party services.

You may add risk-based authentication to SSO for even greater security (RBA). RBA allows you and your security team to keep track of user behavior. In this manner, you can require additional identification verification if you see any strange user behavior, such as an erroneous IP address or multiple login failures. If the user fails to do so, you have the option of denying them access.

This potent combination can keep attackers from stealing information, causing damage to your website, or draining your IT resources.

4. It alleviates the burden of remembering passwords.

Security experts recommend unique passwords for each application to prevent cybercrime. As a result, the ordinary user must remember dozens of passwords for both personal and professional use. Unfortunately, "password fatigue" is common as a result of this.

What are the consequences of password fatigue for businesses? In other words, the more passwords you have, the more troubles you'll have. Customers that have trouble logging in will abandon your site or app before you can convert them.

This is supported by a recent Baymard Institute usability research. Baymard evaluated existing account users at two e-commerce sites (Amazon and ASOS) and discovered that 18.75% of consumers abandon their baskets due to forgotten passwords. Any problems with a password reset

The advantage of single sign-on is that clients just have to remember one password for all of their applications.

5. It simplifies the user interface.

One of the most essential benefits of SSO is improved user experience. Customers can now enjoy a sophisticated digital experience without having to log in multiple times. Customers will be more loyal, and conversion rates will be higher, which will benefit businesses.

6. It prevents the use of shadow IT.

In the area of cybersecurity, shadow IT is nothing new. In the workplace, it refers to unlawful downloads.

Employees used to be limited to purchasing software from office supply stores when it came to Shadow IT. However, as cloud-based downloads become more widespread, the chance of a security breach increases.

IT administrators can use SSO to track which apps employees use to tackle this problem. As a result, the threat of identity theft can be avoided.

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